What Does It Mean By PPC and PPC Marketing?
In PPC marketing, “PPC” stands for “Pay per Click”. Some people understand PPC by “CPC” which means “Cost per Click”. An online advertising where advertiser is charged for clicks on his ad, is known as pay per click advertising or PPC advertising or PPC marketing. Few people know PPC advertising by the name, ‘paid advertising’ but all three terms have the same meaning. PPC marketing is also known as PPC advertising. Again, as its name sounds, a promoter will only pay for the clicks on his PPC ad copy that is why it is called pay per click advertising.
PPC marketing is a model used to promote brand offerings, brand awareness, immediate customer acquisitions, and customer engagement from targeted audience segments.
People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as Facebook, Instagram, Twitter, Pinterest and LinkedIn, also use the pay per click models.
Why Businesses are Shifting to PPC Marketing?
No need to say that huge number of users are moving to online for their daily uses. This creates huge businesses opportunity on online platforms. Teasing these online customers for a particular business is called digital marketing. Out of all digital marketing techniques, ppc marketing is most effective way for fast, accurate and high converting results. This advertising is not limited to search engines but it also covers all social media platforms of advertising as well as the Gmail advertising.
• Availability of Huge Audiences
• Highly Engaging Internet platforms
• Low Barrier of Entry
• Control over budget
• Immediate and Consistent Results
• Cumulative Effects
• Precise and Boundryless targeting
• Ability to Create Promotional Digital Ball
• Accurate and Real time tracking and reporting
• Lower Costs and Higher Return on Investments ( ROI )
How Does PPC Advertising work?
Working of PPC marketing depends on two factors,• Search term of a customer i.e. keyword based
• Behaviour, Interest and profile of a customer i.e. Audience Based
In search engines like Adwords assign a value to different search terms and phrases based on their search volume, difficulty and competition level. The more advertisers competing for the same keyword at a time, the higher the keyword price.
Google pay per click and other PPC ads are subject to ad auction. This pertains to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their SERPs. You must ensure your Google pay per click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC).
To obtain a good Quality Score, customer’s search term must match with your pay-per-click ad copy, keywords in the campaign and contents on landing page, must be relevant to your target demographics and receive high click-through rates (CTR).
In some other cases, internet platforms gives option to select an audience basis on various parameters and set ads to show the targeted audience. In this case, your ad copy shows your communication to predetermined set of platform visitors. If your ad copy is appealing to a visitor of the audience, he can become your customer later.
Types of Advertisings Included in PPC marketing Services
• Search Ads• Display Ads
• Video Ads
• Social Ads
• Map Ads
• APP Ads
• Shopping Ads
• Remarketing Ads
• Gmail Ads
• Local Service Ads
• Amazon Ads
• Flipkart Ads
What does an Advertiser Do in PPC marketing?
A PPC marketer plans advertising basis on the budget, location, area, competition and country. He selects best keywords, best target audience and then create campaign. Campaign of each platform has different structure type and it is very important that this structure of a campaign should be completely used. Role of negative keywords or negative audience is also equally important.
Then he writes attractive and relevant ad copies. Manages bid strategies. Your keywords, audience selection must match with ad copy, landing page and CTR should be high. A good advertiser always maintain good quality score(QS more than 7).
Your keyword selection, audience selection decides how much volume, how accurate traffic will come to your webpage. Todays, many platforms gives options to convert a customer by showing ad copy. A PPC advertiser designs sales funnel for each campaign to get maximum result.
PPC advertising involves following steps,
• Creating and planning a variety of PPC campaigns across a range of digital channels
• Analysing trends and making data-driven decisions
• Working according to niches
• Keywords analysis, selection and then development
• Audiences development
• Attractive and relevant banner designs
• Attractive Ad Copy writing
• Precise Communication
• Deciding Frequency of ad showing
• Deciding Time to become aggressive
• Analysing Previous customer search terms types
• Identifying Target audiences
• Target Location and area
• Design appropriate Sales funnel
• Manages good quality score (QS more than 7)
• Set different type of bid strategies basis on objective
• Set remarketing campaigns or follow up ads
• Work hard to meet positive ROI for you
• Allocate a dedicated campaign manager to interact
When To Call a PPC Expert?
• If you are new to digital and want take advantage of expert level campaign delivery
• When PPC operations are becoming too much time taking
• You are not getting desired results from your campaign
• Your customer acquisition cost is too high
